SEO & SEM Strategy

Search that works smarter, not harder

Modern search is about intent, not just keywords. By applying natural language processing to search data, I uncover the questions your audience is asking and build content that answers them.

What I bring to the table

• NLP-Powered Keyword Research — Analyze search intent and topic clusters using Python-based text analysis and semantic mapping.
• Content Cluster Architecture — Pillar pages and supporting content designed to establish topical authority and rank for high-value terms.
• Technical SEO Audits — Crawl analysis, schema markup optimization, Core Web Vitals improvement, and site structure refinement.
• Paid Search (SEM) — Google Ads campaign structure, keyword bidding strategy, ad copy optimization, and ROAS tracking.
• Performance Reporting — Custom dashboards tracking rankings, traffic, conversions, and cost-per-acquisition.

Why it matters

Organic search drives over 50% of website traffic on average. A well-optimized SEO and SEM strategy is the difference between being found and being invisible.