Data Analytics & Insights

Data without decisions is just noise

Marketing generates massive amounts of data — but insights don't come from spreadsheets. They come from asking the right questions and building visual tools that make answers obvious.

What I bring to the table

• Interactive Dashboards — Real-time views of CAC, LTV, ROAS, funnel conversion, and campaign performance built in Looker Studio and Python.
• Predictive Modeling — Forecast customer behavior, churn risk, and campaign outcomes using regression and classification models.
• Cohort & Segmentation Analysis — Understand how different customer groups behave over time and tailor strategies accordingly.
• A/B Testing & Statistical Analysis — Rigorous hypothesis testing to ensure your optimization decisions are backed by data.
• Automated Reporting — Scheduled email reports that keep stakeholders informed without manual effort.

Why it matters

Data-driven organizations are 23x more likely to acquire customers and 6x more likely to retain them. Analytics transforms marketing from a cost center into a measurable growth engine.